What are the advantages and disadvantages of Amazon Keyword Research tools?
SellerSprite – Keyword Mining Tool
Description:
Keyword Mining provides sellers with the most current data on traffic-driving keywords being used by consumers within the current market.
2 functions of Keywords Mining:
Get Keywords – allows sellers to look for phrase-matching keywords that drive traffic to listings. This function is for sellers seeking for keywords to use.?
Intelligent Mining – matches keywords around a product or phrase. This sort of Keyword Mining uses SellerSprite’s dynamic data analysis to offer wide, market-specific keywords related to the seller-set term.
Pros and Cons
| PROS | CONS |
| ✔️ Choose Amazon Marketplace for Keyword Mining | ? No keyword analysis based on specific Product |
| ✔️keyword volume ranking | ? No Word Scoring |
| ✔️The Category column shows common product categories across departments. This identifies the keyword’s submarket. | ? No Seach Frequency Rank for each keyword |
| ✔️Search Trend in graph | ? No Conversion share |
| ✔️keyword?s total number of searches over a month/year |
Helium 10 – Cerebro Reverse ASIN look up
Description:
Cerebro’s reverse ASIN and Product ID lookup feature allows you to choose from a variety of items and ranks all of the keywords associated with them. Instant access to the top-ranking keyword phrases for a particular product saves time and puts you ahead of the competition. This powerful tool identifies the most effective keywords to build into your product listing and PPC ads.
Pros and Cons:
| PROS | CONS |
| ✔️ Choose Amazon Marketplace for Keyword or Product ASIN keyword search | ❌ No Word Scoring |
| ✔️keyword volume ranking | ❌No Seach Frequency Rank for each keyword |
| ✔️Shows number of competing products under specific keywords | ❌ No Click and Conversion share |
| ✔️Search Trend in graph | ❌PPC Bid or? did not display the minimum, or lowest, amount spent, the suggested amount paid, or the maximum, or highest, amount spent by sellers. |
| ✔️Gives you the Organic and sponsored ranking | |
| ✔️You can search up to 10 ASINs; the more ASINs you search, the more keywords it finds. | |
| ✔️Sponsored ASINs, shows how many ads are using the given keyword(s) in their PPC ads |
SuperSeller Central Keyword Analysis and Word Scoring
Description
By using the SuperSeller Central’s Keywords Analysis function, you’ll be able to see all of the product’s keywords, which you can use to drive more traffic to the product page and increase conversions. The number of CLICKS and UNITS ORDERED for that specific keyword, as well as the conversion rate and CPC cost, will all be provided by a keyword analysis. SuperSeller Central’s Word Scoring evaluates the strength of a word based on word frequency and relevancy. It indicates a relative score. It tells you how strong the word relates to your listing.
Pros and Cons
| PROS | CONS |
| ✔️keyword volume ranking | ❌Did not display the proportion of awarded buy boxes in the keyword list. |
| ✔️Provide Search Frequency Rank for each keyword | |
| ✔️ Shows Click and Conversion share | |
| ✔️Display PPC Bid minimum, or lowest amount spent | |
| ✔️Keyword Scoring | |
| ✔️keyword volume ranking | |
| ✔️Available on different Amazon Marketplaces |
Amalyze – Keyword Research
Description:
Every product search on Amazon begins with a keyword search in the world’s largest product search engine for buyers. Analyze and keep track of them all for you. Nearly millions of significant keywords or keyword phrases from the five major European Amazon marketplaces are presently available in the AMALYZE Shield database. You can now access them at any moment and evaluate them to the smallest detail. In shield keyword research, incredibly granular results can be created using advanced filter mechanisms. During the search, keywords or keyword phrases that do not match the given context might be removed. In Amazon’s keyword search results, keywords that must be included in the query remain visible.
Pros and Cons:
| PROS | CONS |
| ✔️Keyword Scoring | ❌ Only available on EU marketplaces |
| ✔️keyword volume ranking | ❌ No Seach Frequency Rank for each keyword |
| ✔️Shows number of merchants within the top 100 ranked products | ❌No Competitor’s Click and Conversion share |
| ✔️provides historical values for Amazon search volume in keyword research | ❌PPC Bid or? did not display the minimum, or lowest, amount spent, the suggested amount paid, or the maximum, or highest, amount spent by sellers. |
| ✔️click rates and conversion rates of keyword/s | |
| ✔️shown the percentage of awarded buy boxes in the list of keyword | |
| ✔️Shows Price Level in Keyword (min and max) |